Renny Eackelbary
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LUSH GELATO

Lush Gelato

Challenge: How can you make Lush Gelato the preferred dessert destination for food enthusiasts in the Bay Area?

Insight: Unusual and unpredictable flavors create the unique sense of adventure that makes dessert an escape from responsibility, rationality, and reason.

Idea: Fantasy flavors make Lush Gelato an eccentric alternative to traditional ice cream.

 
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Worked with: Paola Delgado (Motion Graphics) & Connor Witt (CW by default)