Post-it
Problem: People do not use Post-it notes because they rely on technology.
Insight: When you write something down, you remember it.
Idea: When you Post-it, it sticks.
WINNER:
2019 - San Francisco Addy’s - Silver
2019 - District 14 American Advertising Awards - Silver
2019 - New York Festivals - Shortlist
2018 - CMYK Top New Creatives
2019 - Creativity International Awards - Silver
Real, physical post-its will be placed in print magazines reminding people of an important occasion for the month.
For example, this execution tackles Valentine’s day in February.
When the post-it is taken off the magazine paper, it displays a visual pertaining to that occasion to further accentuate our message.
Print 1 - Before
Print 1 - After
Print 1 - Action Mock-Up
Print 2 - Before
Print 3 - Before
Print 4 - Before
Print 2 - After
Print 3 - After
Print 4 - After
OOH
Phase 1: Fake ads will be created and launched by post-it.
Phase 2: Real post-it notes hijack these billboards with reminders pertaining to the fake ad.
Teaser Phase - Fake
Revealing Phase - Post-it Hijack
Teaser Phase - Fake
Revealing Phase - Post-it Hijack
Teaser Phase - Fake
Revealing Phase - Post-it Hijack
Experiential
Worked with: Michael Ching (AD) & Hatem El Akad (CW)