Heinz

Challenge: How can you introduce a new audience to Heinz – and make existing brand lovers feel confirmed in their behaviors because they’re seeing things they already know but in a new light? 

Insight: Eating new foods can be intimidating but ketchup makes taking a chance on something new more enjoyable.

Idea: Create partnerships with Hello Fresh and Postmates to bring together new foods and ketchup to ensure every meal has Heinz to create better eating experiences.

Hellofresh

Ketchup pack that is added to each food shipment to help make the meal more enjoyable.

Postmates

Create a special section for the app for food that is better with Heinz.

Ketchup Filter

For the wannabe foodies who are trying to take photos but need a little something extra to make the image better.

Stickers

Banners

Worked with: Amber Jolley (CW)