Chipotle
Challenge: Following the 2018 E. coli outbreak, how do we regain the trust of those who are skeptical of Chipotle?
Insight: For people to trust you, you can’t just promise you’ll change; they need to see it.
Idea: Chipotle is starting fresh with full transparency.
Times Square Billboard Takeover
Instore redesign
projector live streaming local farms
New bags
Google Earth
Customers can use their smartphones to scan in-store posters. From there, they will directed to Google Earth and will be able to see where exactly their food is coming from.
Customers in the food line can use this feature by taking pictures of the items. This is done by using the camera icon in the Google Earth app.
Worked with: Amber Jolley (CW)